Knowing what to say, and who to say it to.
Take a quick train trip across Tokyo and you’ll quickly be immersed in an overwhelming proliferation of media platforms and channels, from traditional analog broadcast to smartphone digital personal. So what can you say to connect with your core audience and make yourself heard?
The secret is focused, timely and relevant content. Focused to appeal to specialist media with the ability to pinpoint your core targets. Timely, because whatever is current isn’t for very long. Relevant to engage your key targets who are too busy to simply browse and chat.
We craft messages and campaigns that attract media attention, generate valuable exposure, and build presence over time. Given the strategy, we’ll tailor your content to niche or general audiences, off-line, on-line and through-the-line executions, to break through the clutter and help your brand and benefits stick in the minds of the people you want to reach.